Skip to main content

Pantone Color of the Year 2024 - a familiar surprise

The 2024 color of the year is Peach Fuzz. Pantone Color Institute

In the ever-evolving world of design and color trends, Pantone's annual Color of the Year Color of the Year is a beacon that guides creative trends, projects and marketing for brands around the world.

For 2024, the spotlight is on a shade that combines the softness of peaches with the glow of the sunrise: Peach Fuzz. Officially named Pantone 13-1023, this color is more than just a just a visual delight; it's a story of warmth, connection and timeless elegance.

Credit: Video from Pantone's Instagram

The meaning of Pantone 13-1023 Peach Fuzz

Pantone, known for its color matching system and as a leading authority in predicting color trends, has once again made a choice that reflects the collective pulse of the global community. "Peach Fuzz" is described as "velvety", "gentle" and "subtly sensual". And according to Leatrice Eiseman, Executive Director of the Pantone Color Institute, this year's choice echoes the world's innate longing for closeness and connection, offering a radiant warm hue that resonates with compassion and offers a touching embrace.

This choice is not just about aesthetics; it's a reflection of society's desire for comfort, friendliness and a harmonious balance between the new and the familiar. Eiseman elaborates that Peach Fuzz is a color that 'effortlessly connects the youthful with the timeless' and encapsulates modern elegance and a spirit of inclusivity.

Peach Fuzz's journey: From emoji to emblematic shade

The peach emoji, first introduced in 2010, has evolved from its original representation of a peach and has become a symbol of playful communication. By selecting Peach Fuzz as the Color of the Year, Pantone recognizes the emoji's cultural influence and places this hue at the forefront of visual communication and design trends for 2024. This decision marks the 25th anniversary of Pantone's "Color of the Year" tradition, underscoring the significance of Peach Fuzz as a milestone in the history of color trends.

Peach Fuzz in design and branding

The naming of Peach Fuzz as Color of the Year has been met with enthusiasm and anticipation in the industry.

Pantone's strategic collaborations with brands like Motorola and CARIUMA, as well as independent artists and industry influencers, highlight the color's versatility and broad appeal across different platforms and products.

Whether it's fashion, interior design, packaging or book binding, this peachy hue is poised to make a significant impact and encourages boldness and innovation in design choices.

Pantone FHI cotton swatch Pantone FHI fan guide

Credit: The 2024 color of the year is Peach Fuzz. Pantone Color Institute

Try Peach Fuzz in your next creative project

At PaperWorld, we're excited about the possibilities that Peach Fuzz brings to packaging and publishing projects. In collaboration with Winter & Company, we offer a wide range of materials that support the Color of the Year 2024 color palette.

From coated and uncoated papers to flocked materials, the range is designed to inspire and enhance your creative projects. As part of the Winter Company's Wrup-Cycling range, these materials not only capture the beauty of Pantone's Color of the Year, but also contribute to a sustainable circular economy.

Looking to add a sense of warmth and sophistication to your projects with a touch of Peach Fuzz? Get in touch with PaperWorld for a free sample and see for yourself how this trendsetting shade can revolutionize your next creative project.

Wibalin Natural Coral
Wibalin Natural Coral Ecorel Pure Marocco Orange Tangerine Swamp Canvas
Order a swatch Order a swatch Order a swatch

February 15, 2024